Brief

 

You are required to design a branding identity for a denim brand of your choice or your own concept.

 

Outcome

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To create my own branding identity I focused on the things I value as a consumer, namely honesty, fairness, and sustainability.  I wanted to create a brand connecting the end consumer with people in the supply chain and connect those people with the earth and the impact they have on it. I wanted the brand to be transparent and ethical, so people were fully aware of what they were buying, the people involved in making the product and how the effects the planet. I chose to keep the colour palette neutral to reflect natural fabrics and chose the cotton flower in its natural form as the logo as a reminder of what denim begins as. I wanted to keep the design light and airy to keep with the theme of the environment and kept the strokes wispy to create a delicate design.